This year, we're thrilled to announce David Cullen, Protective Services Operations Manager at Securitas Ireland, as the 2024 Purpose Award recipient. David has been recognised for his exceptional dedication and strategic leadership in driving sustainability initiatives within our organisation.
“David’s work is pivotal to Securitas because he embodies the essence of our purpose – to make the world a safer place – through sustainability,” says Securitas Ireland Country President Ray Hoare. “His unwavering commitment to environmental responsibility is helping Securitas Ireland reach the forefront of sustainable business practices. By seamlessly integrating sustainability into our core values, David has demonstrated how crucial individual contributions are to our collective purpose.”
At Securitas, sustainability is not just a buzzword; it is a fundamental part of our business strategy. We believe it is crucial to creating a safer world. Environmental stewardship is deeply embedded in our purpose, and David’s efforts have been instrumental in advancing this journey.
Engaging Clients in the Sustainability Journey
David's initiative to establish a cross-functional sustainability team has sparked innovation within Securitas Ireland. By bringing together diverse perspectives from marketing, risk management, and HR (or the People function, as we call it at Securitas), the team has fostered a culture of collaboration and creativity, essential for driving our strategy forward.
One of David's notable achievements has been creating and presenting a compelling narrative that reflects Securitas Ireland’s commitment to sustainability and its responsiveness to emerging challenges. Drawing from the broader European sustainability strategy, David adapted it to focus on local initiatives, such as collaborating with like-minded Irish organisations.
Guided by our client-centric approach, David has taken proactive steps to showcase our sustainable actions and involve our clients in these efforts. This narrative has been shared with clients to support their sustainability journeys, reinforcing our collaborative approach to corporate responsibility.
Strategic Partnership with Cloudforests
One of the pillars of David’s sustainability narrative was to partner with organisations aligned with our environmental goals. This led to a unique partnership with Cloudforests, an organisation dedicated to creating thriving forests along Ireland's picturesque Wild Atlantic Way. The partnership focuses on active support from Securitas Ireland to plant native tree species, enhancing biodiversity and restoring the region's natural habitats.
For David, this partnership aligns perfectly with Securitas' commitment to environmental sustainability, biodiversity conservation, and community engagement.
"It's not just about conducting operations with minimal environmental impact. It's about maximising our positive footprint on the planet, our communities, and above all, our people,” he says. “Our partnership with Cloudforests creates a lasting legacy of environmental stewardship. Through tangible actions like planting over 1,500 trees and engaging in community initiatives, we ‘walk the talk’ and inspire our clients and communities to join us in this important effort."
Living Our Purpose for a More Sustainable Future
David’s strategic vision and ability to effectively communicate and engage with both employees and clients contribute to our overall goal of advancing a more sustainable future. By acting, initiating dialogue, and keeping our purpose and values in mind, David has made a truly positive impact within our organisation.
His leadership and dedication make him the deserving winner of the 2024 Securitas Purpose Award, setting an inspiring example for all our colleagues.
